For impact For resilience For generations
Making companies successful and achieving growth has been in our blood for more than 20 years.
Spin-off from Caracter Community
As a spin-off of Caracter Community (CC) we build on more than 20 years of expertise in growth planning, category visions and partnership between retailer and supplier in food retail (trade marketing and category management). CC is the specialist and driver of healthy partnerships between retailers and suppliers in the FMCG sector.
Joint ecosystem: The thought process
The ecosystem of Caracter for Impact and Caracter Community is based on the belief that collaboration is the key to sustainable success. We believe that true impact can only occur when companies not only focus on growth, but also create long-term value for society and the planet. This thinking is woven into all our strategies and approaches, where we join forces across companies, sectors and partners to achieve shared goals.
Our shared philosophy is that sustainable success comes from strategic and mutually beneficial collaborations. We do this by sharing knowledge, experience and resources so that together we get further than the sum of our parts. We understand that the future demands responsibility-not only for today's results, but also for tomorrow's world. By thinking and acting sustainably, we contribute to a healthy business community that is both profitable and socially responsible.
Our ecosystem for growth in various sectors
Feature |
Caracter for Impact (CFI). |
Caracter Community (CC) |
What we do |
Strategic advice and guidance for sustainable growth and impact. |
Driver of healthy retailer-supplier collaborations in fast-moving consumer goods and retail. |
For whom |
Organizations seeking sustainable growth and strategic partnerships. |
Retailers and suppliers in FMCG. |
Specialty |
Sustainable strategic consulting, impactful growth, transformation and cross-sector collaboration. |
Trade marketing, category management, retailer-supplier relationships in FMCG. |
Expertise |
Sustainability, business strategy, growth and impact, cross-sector collaboration (FMCG, retail, education, construction). |
FMCG and retail, including purchasing and sales strategies, marketplace knowledge. |
Core value |
Creating impact through sustainable partnerships and strategic growth. |
Successful and long-term collaboration between retailers and suppliers. |
Services |
Consulting, workshops, strategic guidance and project management. |
Relationship management, trade strategy and category management guidance. |
Application |
Long-term strategy, sustainable growth strategies, impact on society. |
Improve collaboration and performance between FMCG suppliers and retailers. |
Impact through movement
Motion
Stay relevant for the next 10 years.
Connect all stakeholders in a shared vision.
Resilience
Create an environment where everyone feels at home.
Innovation
Combine existing knowledge with forward-looking opportunities.
Key questions
Our approach
With our Potential Mapping Journey™ develop a strategic vision that addresses the challenges of today and tomorrow. We bring clarity and focus so that each generation feels recognized and today's knowledge transfers to tomorrow's opportunities.

Getting all stakeholders on board
Our BxMxS methodology connects organization, its people and stakeholders to make a lasting impact. With our unique 8Q-approach™ we provide comfort and help give your organization direction and bring innovation for a strong future.
Building a future-proof organization together
We bring new insights, connect all involved and make opportunities visible. Together, we set a dot on the horizon for a sustainable, successful future.
Caracter for Impact
Amsterdam. Antwerp. Brainport Eindhoven
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